Recognizing that a resume only offers a small glimpse at the merits of anyone, I propose a meeting at your earliest convenience to allow us the opportunity to discuss the potential impact of partnership. Thank you.
WORK EXPERIENCE
2021-2024
STRATEGIC FRANCHISING LLC [CINCINNATI, OH]
DIRECTOR, FRANCHISE DEVELOPMENT
Developed a candidate pipeline to facilitate new Fresh Coat Painters vertical franchise sales. Successfully closed 72% of the department’s total balances received within six months of hire in a five-person department. Paced the team in closed deals, number of outbound phone calls to prospective owners, and overall time spent on the phone. Cultivated strong relationships with prospective and existing franchisees, serving as trusted advisors and resources throughout their journey. Provided ongoing support and assistance to franchisees during the pre-opening phase, ensuring a smooth transition to operations. Collaborated with cross-functional teams, including operations, marketing, and training, to deliver comprehensive support to franchise partners. Developed and maintained accurate records of franchise development activities, including lead generation, sales pipeline, and conversion rates using the FranConnect CRM. Analyzed key performance metrics to assess franchise development initiatives’ effectiveness and identify improvement areas. Led the company’s E-2 Investor’s Visa initiative, closing ten international leads during the program’s first 18 months.
2016-2019
SELECTiON.COM [CINCINNATI, OH]
VICE PRESIDENT, SALES & MARKETING
Led sales and marketing strategy for a nationwide provider of criminal and pre-employment background screenings, also referred to as a Consumer Reporting Agency (CRA).
Successfully attained sales goals in concert with a six-person team with responsibilities that included, but were not limited to:
Sales Training and Coaching
Forecasting and Budget Attainment
Market Analysis
Concept Development and Deployment
CNA oversight
Project Implementation
Worked with clients throughout North America, developing a unique pre-employment background check stratagem.
Provided creative input for website, social media, online, and digital marketing efforts, including collateral development for all external purposes and internal sales applications.
Directed sales efforts earning recognition in 2018 as the leading provider of background checks for the Catholic Church, delivering products and services to over 32% of the U.S. Catholic population via more than 60 Diocesan clients successfully developed.
Served as sales conduit with IT, Research, Legal, and Business Units.
2015 – 2016
THYNKS.COM [MIAMI, FL]
DIRECTOR, SOCIAL MEDIA ENGAGEMENT
Developed daily social media (Twitter, LinkedIn, Facebook, Instagram, Vine, YouTube, and Periscope) strategy for clients in North America's financial and emerging tech sectors.
2013 – 2015
RAYCOM MEDIA │FOX 19 WXIX-TV [CINCINNATI, OH]
DIGITAL SALES MANAGER
Provided direction and oversight for all digital sales and marketing aspects, including strategic planning, sales management, account executive training, proposal creation, and sales presentations. Created new digital concepts for online, mobile, news, and weather applications, leading to the creation of 40 Today and World Wide Websday, mandating focus on digital elements to a team of traditional, transactional television sales executives. Hosted a two-minute "Business Spotlight" segment on FOX19 interviewing businesses of the Cincinnati business community, which aired twice daily on weekday mornings.
2010 – 2013
RAYCOM MEDIA │FOX 19 WXIX-TV [CINCINNATI, OH]
SALES MARKETING MANAGER
Provided oversight and management of station digital and non-traditional revenue opportunities, including creating sales-driven on-air vignettes for use locally and nationally in other Raycom Media markets. Hosted a two-minute "Business Spotlight" segment on FOX19 interviewing business leaders, owners, and key members of the Cincinnati business community, which aired twice daily on weekday mornings. Developed partner-based concepts for use driving viewer support of station social media outlets like Facebook and Twitter. Created and administered unique station cause concepts related to Susan G. Komen, St. Jude, and Habitat for Humanity. Developed an online half-price gift certificate program called Buy the Tri.
2002 – 2009
CLEAR CHANNEL │LOCAL 12 WKRC-TV [CINCINNATI, OH]
DIRECTOR, INTEGRATED MARKETING
Managed a six-person department generating digital and non-traditional revenue for the #1 television station (CBS affiliate) and the newest television station (CW affiliate) in the Cincinnati DMA. Coordinated all station internet sales, special events, revenue-based promotions, web activities, direct mail, and interactive phone systems. Developed unique concepts that lead to market share growth and station leadership. Created three locally-produced revenue-generating television programs, each one half-hour in length. Served as Executive Director of The Dish, Bengals’ Nation, and Homeworx, providing sales oversight, product integration, and concept development for these on-air projects.
Worked closely with an 11-person staff of Account Executives, delivering value-added concepts to a diverse customer base. Interacted daily with other station department heads in sales, news, creative, production, and engineering. Invigorated synergistic relationships with Clear Channel Radio and Clear Channel Entertainment through cross-promotional concept development and the creation of joint revenue-driven projects. Served as point person with a variety of civic and charitable organizations including, but not limited to, The Cincinnati Zoo, Greater Cincinnati Chamber of Commerce, Greater Cincinnati Convention and Visitors Bureau, Downtown Cincinnati, Inc., Free Store Food Bank, 20/20 Arts Festival, Cincinnati Museum Center, SPCA, YMCA, Cincinnati Children’s Hospital, Children’s Miracle Network and Keep Cincinnati Beautiful.
2010 – 2021
SMALL, MEDIA & LARGE LLC [CINCINNATI, OH]
FOUNDER
Established a sales and marketing boutique operation providing comprehensive consultation and serving the needs of clients looking for unique online and on-air alternatives to traditional media applications. Provided comprehensive sales and marketing consultation. Operated as a hybrid third-party sales consultant/ agency/ production house, developing content for media properties to be delivered turnkey with revenue attached for use across a multi-location company or in specific markets as appropriate. Specialized in non-spot revenue embedded into content, leaving local avails for media partners to sell directly or rev-share.
CERTIFICATIONS
SOCIAL MEDIA
YOUTUBE
Youtube.com/user/wjung1
689 Videos
726,495 Views
218 Subscribers
Linkedin.com/in/waynejung
2,929 Connections
897 Endorsements
EDUCATION
1976 – 1980
SOUTHERN ILLINOIS UNIVERSITY [EDWARDSVILLE, IL]
BS: TV/RADIO/MASS COMMUNICATIONS
Double minor: English and Anthropology.
Worked FT at the campus radio station as sports PBP, news anchor, and program host (1977-1980)
Served as PA Announcer for all men’s and women’s sports teams (1978-1980)
2004
CLEAR CHANNEL UNIVERSITY [SAN ANTONIO, TX]
ADVANCED SALES MANAGEMENT
Administered by The Gallup Organization
Developed Executive Management Skills
ADDITIONAL INFORMATION
PERSONAL
U.S. Citizen
No travel or relocation restrictions
REFERENCES
Excellent personal and professional references are available upon request